Yes that is my problem with a lot of 'eco-friendly' and 'green' organisations. That they will handwave over the science or make sweeping generalisms about a mainstream product claiming that their version is better/safer/more-eco...

I'm all for more eco-friendliness, but I would have to be sure that they were actually more friendly from start to finish of production, and that the difference wouldn't be better spent making something else more eco.

angeoverhere did her PhD on media portrayal of science and she's fascinating to talk to on the subject. I rarely read science in mainstream press these days, finding out most things from friends, or slashdot. I really ought to get a subscription to New Scientist with some of my birthday money.