"Ugly" Betty?
Jan. 3rd, 2007 08:50 pmThere's an advert on some bus stops round here that's bothering the hell out of me. Apparently a programme called "Ugly Betty" is starting here on 5th January.
Um. Is it me, or is she not ugly at all? The photo on the bus stops shows the lead character with thick, glossy brown hair; smooth, unblemished coffee-coloured skin; deep brown eyes; and a pair of totally hot reddish purple geek glasses. Sure, she has braces on her teeth, but they're not forever. And she dresses like Velma from Scooby Doo, but that kind of nerd chic is refreshing compared to fashion victims.
Um. She's not ugly. She's a beautiful geek girl, and I would love to have her pick me up in the library. So, er, what's the programme's point?
Um. Is it me, or is she not ugly at all? The photo on the bus stops shows the lead character with thick, glossy brown hair; smooth, unblemished coffee-coloured skin; deep brown eyes; and a pair of totally hot reddish purple geek glasses. Sure, she has braces on her teeth, but they're not forever. And she dresses like Velma from Scooby Doo, but that kind of nerd chic is refreshing compared to fashion victims.
Um. She's not ugly. She's a beautiful geek girl, and I would love to have her pick me up in the library. So, er, what's the programme's point?
no subject
Date: 2007-01-03 08:55 pm (UTC)the hatterno subject
Date: 2007-01-03 10:11 pm (UTC)It takes more than bad clothes, glasses and braces to make someone ugly. You have to have bad clothes AND have silly hair AND wear too much makeup AND be obsessed by trolls AND be thoroughly vindictive. There is a lesson in this, but I'm not sure many people would notice to observe it :/
no subject
Date: 2007-01-04 01:21 am (UTC)I fear you have just described my younger sibling *grin*. I can't say I grok this ugly betty thing either - shall add it to the list of shit on TV which I shall successfully ignore.
no subject
Date: 2007-01-03 09:01 pm (UTC)It's supposedly about some girl who is from the "wrong side" of town and who doesn't know The Rules when she starts working on the "right side" and so is held up for redicule. The point is that she's not ugly at all - just different.
no subject
Date: 2007-01-03 09:57 pm (UTC)I have good body image, now, but part of me can't help looking at the photo and thinking I guess I must be ugly too because I don't pluck my eyebrows. I worry about the effect it'll have on young, impressionable teenagers. The girl in the advert looks almost exactly like me when i was a teenager: our skin colour, hair colour and body shape are almost identical. And I did genuinely believe I was ugly because I was a geek and didn't fit in with other people's standards of beauty.
And it's frustrating to have the "yes, h-l, you ARE an alien" concept reinforced by advertising again :/
no subject
Date: 2007-01-03 10:57 pm (UTC)no subject
Date: 2007-01-03 11:22 pm (UTC)a) she is not ugly whatsoever in my book (oddly enough I think those kind of braces look sort of cool too) although she is doing kind of a weird smile in the pic
b) but the effect of the advert will be pernicious
as soon as I saw it I thought: some unfortunate kid with a superficial resemblance to the pic is going to be called "Ugly Betty" in the playground tomorrow...
which led to a further uncheery trail of thought about media and the people who work in it and what sort of responsibility they take for the effects of what they do...
no subject
Date: 2007-01-03 09:41 pm (UTC)no subject
Date: 2007-01-03 10:11 pm (UTC)I read some article about the programme somewhere; the conceit is that there's a magazine or something, the male boss of which cannot pay attention to his work because he's always surrounded by attractive women. So they have to find him a PA he won't fancy so he can get some work done. This bothers me in ways I cannot quite summon the energy to articulate.
It was a popular show in Colombia(?) and part of the point is apparently that Betty doesn't get made over (like in most of these things) - she stays the way she is. But you're right about the poster slogan.
no subject
Date: 2007-01-03 10:57 pm (UTC)no subject
Date: 2007-01-04 04:55 am (UTC)The boss is not just surrounded by beautiful women; he's the son of the magazine's owner and is quite the skirt chaser (he has a history of bedding his assistants). So Betty is hired moreso because she is Unattractive[tm] than for her skill as an assistant (which she demonstrates in short order).
One of the executive producers is Salma Hayak and she has been committed to making the show a good one, which by my lights it is.
no subject
Date: 2007-01-03 10:54 pm (UTC)That was more or less my thought when I saw one of those ads on the subway here a few months ago.
no subject
Date: 2007-01-03 11:08 pm (UTC)Nerdy, yes. Ugly, no.
no subject
Date: 2007-01-04 04:36 am (UTC)She's Mexican, from the Bronx, and works at a fashion magazine. It's a wonderful show; I love it!
no subject
Date: 2007-01-04 10:12 am (UTC)The teasers bear this out, in my opinion. The ads that they're parodying have a very homogeneous notion of beauty, but one that we don't even notice any more because the fashion industry and Hollywood have done a very good job of inculcating 'standard beauty' in society. In the teasers, this is turned on its head; the braces and glasses aesthetic replaces standard beauty, and we then notice that all of the beautiful people conform to the same aesthetic. It's a witty conceit that plays on our preconceptions and prejudices.
I'll hold back from commenting on the programme itself until I've seen it.
no subject
Date: 2007-01-04 02:33 pm (UTC)I'm fairly sure I would agree with the moral suggested by the programme itself - that "beauty" comes more from actions than looks. But the poster is sending out a message that is directly opposed to that. All we see on the poster is what the girl looks like and the big label "Ugly". And that really bothers me.
no subject
Date: 2007-01-04 01:03 pm (UTC)no subject
Date: 2007-01-04 06:09 pm (UTC)no subject
Date: 2007-01-25 09:25 pm (UTC)It's more of a satire against the fashion industry than anything else. The 'Beauty has a new face' TV trailers were really positive and again satirising famous fashion ads.
I wonder if Betty is supposed to be dyspraxic though, because she fails to spot when she's being disrespected, fails when she tries to fit in (unlike in Devil Wears Prada) and constantly knocks stuff over and trips up.